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Stronger relationships. Better outcomes.

Join the platform of choice for RIAs who want modern technology, lower fees, and more time to do the real work of advising clients.

Yes,
Hazel's magic is rooted in cybersecurity.

Underneath Hazel's remarkable assistance, there is a powerful network of cybersecurity features engineered to keep client data safe, private, and within your control.

Privacy and Security

Get privacy that's wear-tested, designed compliant, and built to evolve ahead of the cybersecurity curve.


Your data is yours. Full stop.

Hazel does not train AI models on your data. When data is shared with AI model providers and subprocessors to perform services on your behalf, it is governed by strict no-training and data retention controls.


Zero data retention with AI model providers

Hazel operates under zero data retention terms with core AI model providers. Your data is processed only to deliver the response you requested, then immediately deleted. It is not stored, logged, or reused beyond what is technically required to complete the request.

No model training with your data

Data captured by Hazel is never used for training or improving Large Language Models (LLMs). The AI model providers and subprocessors we partner with are contractually prohibited from using customer data for training, model improvement, or any secondary purpose.

Full retention control with Hazel

Choose what gets recorded, how long it’s retained, and when it’s deleted across video, audio, transcripts, and meeting summaries within Hazel. Set it once with simple, intuitive controls, and update any time to align with your firm’s security and compliance requirements.

Anchored in privacy fundamentals.

We help protect your firm, your account, and your client data with two-factor authentication, single sign-on, and US-based data processing and storage.

Consent-first meeting recording

Hazel must be admitted to join meetings. And when recording begins, Hazel automatically notifies participants via chat so everyone has clear visibility.

You can also create unlimited custom meeting templates to consistently capture and document participant consent status.

Always encrypted

All your data from chats, video, audio, transcripts, and meeting summaries is encrypted with HTTPS (TLS 1.2+). We keep your data encrypted while it's in transit and stored in our servers.

Independently validated security

Hazel has achieved SOC 2 Type I and completed an independent penetration test in November 2025, validating the design of our controls and the resilience of our platform.

Backed by your trusted leader in Fintech.

Hazel is brought to you by the modern custodian, Altruist. Now the third largest custodian in the US, based on the number of RIAs served, Altruist offers 5,000+ advisors cybersecurity they can trust. As an engineer-built, digital-first, tech company, Altruist has been leading in online security since its very inception in 2018.

Hazel has helped our team move faster. With a trusted model integrated directly with our CRM, we can maximize our time and focus without worrying about data use and access.

Carter Tietz, Operations Specialist
Peak Retirement Planning, Inc.

This testimonial was given by a current client. Neither Altruist nor its affiliates paid for this testimonial, but we do earn revenue from financial advisors who use our software, from assets invested through our broker-dealer (Altruist Financial LLC) and assets using services made available by our registered investment adviser (Altruist LLC). The promoting advisor received compensation or other benefits from Altruist through the promoting advisor's participation in one or more of Altruist's various programs, which created a conflict of interest on the promoting advisor's part and may have influenced the view(s) expressed by the promoting advisor. For more details on program compensation and benefits and related conflicts of interest, please visit altruist.com/RIA-testimonial. For additional information about the promoting advisor's conflicts of interest when expressing its views about Altruist or Altruist's affiliates, please see the promoting advisor's advisory program brochures, available at https://adviserinfo.sec.gov/. This testimonial may not represent the experience of others and it is not a guarantee of results.



Your security questions, answered

Security is one of the areas where advisors have the most questions, and for good reason. In wealth management, client trust is everything, and safeguarding sensitive information is non-negotiable. Here are the questions we hear most often, along with our answers:

Altruist Financial LLC
3030 S La Cienega Blvd
Culver City, CA 90232
USA

Altruist Corp (“Altruist”) offers technology and tools designed to help financial advisors achieve better outcomes. Advisory services are provided by Altruist LLC, an SEC-registered investment adviser, and brokerage related products and services are provided by Altruist Financial LLC, a member of FINRA/SIPC. Commission-free trading means $0 commission trades placed in brokerage accounts via web or mobile devices. Other fees may still apply. Please see the Altruist Financial Fee Schedule to learn more.

By using this website, you understand the information being presented is provided for informational purposes only and agree to our Terms of Use and Privacy Policy. Nothing in this communication should be construed as an offer, recommendation, or solicitation to buy or sell any security. Additionally, Altruist or its affiliates do not provide tax advice and investors are encouraged to consult with their personal tax advisors.

All investing involves risk, including the possible loss of money you invest, and past performance does not guarantee future performance. Historical returns, expected returns, and probability projections are provided for informational and illustrative purposes, and may not reflect actual future performance. Clearing and custody of securities provided by Altruist Financial LLC. Check the background of Altruist Financial LLC on FINRA’s BrokerCheck